Hopdoddy Burger Bar is known for its original burgers, vibe, and love of live music. Wanting to drive more in-restaurant traffic and engage a younger crowd, we brought Black Fret, a nonprofit that supports local artists, into the mix.

My team jumped in to create the branding for the initiative and to produce video content, promoter press kits, a digital experience, and in-restaurant materials. All touchpoints positioned the Black Fret partnership as Hopdoddy giving back to the music community they love. 

Our work rallied employees and customers alike to get excited to attend Tuned In Tuesdays and Thursdays for local live music and the chance to vote on the Tuned In finalists.