I helped bring Whole Foods Market’s annual climate initiative to life from ideation through production. Centered on the idea that how we grow food connects us all, the campaign highlighted a 1,000-acre biodiversity highway launched with Mad Agriculture—tying sourcing decisions to long-term climate impact.

I conducted interviews with Whole Foods and Mad Agriculture to shape the narrative foundation, translating complex sustainability work into a human, emotionally resonant story. From early concepting and storyboards through script development and production, I collaborated closely with design and film partners while helping guide the creative through internal and client feedback.

The campaign launched alongside Whole Foods’ annual Sustainability Report, which we concepted and designed in tandem, supported by a microsite experience, social rollout, and PR amplification—creating an integrated ecosystem that connected people, planet, and plate.