After an incredibly successful Burritos for Healthcare Heroes campaign at the height of the global pandemic, Chipotle wanted to continue to honor those working tirelessly in healthcare in 2021. Whether still battling filled hospital rooms due to COVID-19 or those who day in and day out help keep their communities healthy or care for those in an emergency, there’s always a good reason to give back.
‍
In this latest Burritos for Healthcare Heroes effort, my team worked with Chipotle to create a landing page environment where healthcare workers could register their hospital or clinic online to get free burritos donated to their healthcare workers. 250,000 burritos were on the table to feed those who do so much.
‍
Beyond the burritos, the site featured a Wall of Gratitude where anyone across the country could share their words of gratitude with healthcare workers, giving everyone a chance to feed their soul, as well.