Led copy and content strategy across Yahoo Mail and Yahoo Shopping, building a modular email system that enabled scalable, user-specific messaging across lifecycle and commerce campaigns.

Evolved Yahoo Mail Plus messaging to focus on emotional benefits like control, privacy, and peace of mind—driving clearer value perception during key conversion moments.

Developed campaign platforms for Prime Day and holiday, positioning Yahoo Shopping as a trusted guide for intentional, deal-savvy consumers across email, hub content, and banners.

Created a flexible, cross-channel system that unified voice while allowing teams to quickly build and adapt content—improving both speed and relevance at scale.