For Chipotle’s Unfolded campaign, we helped bring the brand’s sustainability story to life through an integrated marketing experience built around an animated short film. Launching around Earth Day, the campaign invited audiences to explore how Chipotle supports farmers, regenerative agriculture, and a more sustainable food system.

I helped lead the creative development and rollout across channels, translating the visual world of the film into a cohesive campaign ecosystem. Our team created a microsite hub, CRM email experiences, PR and YouTube assets, and a limited-edition gift card program designed to extend the story beyond the film itself.

We also carried the campaign’s visual language and narrative into Chipotle’s annual sustainability report, ensuring the message of “Cultivate a Better World” remained consistent across both marketing and corporate storytelling.

The result was a multi-channel campaign that connected brand purpose with tangible proof—turning a single film into a broader platform for education, engagement, and impact.