It’s porch season, y’all.
GOLD DAVEY | Social Campaign | Food + Beverage
GOLD DAVEY | Integrated Campaign Effectiveness
SILVER DAVEY | Branded Digital Campaign | Food + Beverage
Lone Star Light needed to grow brand awareness in a category dominated by big-budget beer brands. Instead of trying to outspend the competition, we leaned into what Lone Star does best—showing up for real Texans.
We spotlighted hometown talent across the state, including Chef Alex Padilla of Ninfa’s, San Antonio mixologist Aaron Peña, and Austin DJs Alyssa and Veronica of Strawberry Jams. We filmed them in their own environments—porches, kitchens, studios—capturing authentic moments and recording conversations about their craft to build the voiceover narrative.
The campaign ran across CTV, digital, and social, supported by a custom Spotify playlist extension that deepened cultural relevance and engagement.
Results
Propelled Lone Star Light into the fastest-growing beer in its category
40% higher sales year over year
+8 point increase in brand awareness
17x the engagement rate vs. benchmarks on social media
